James Boag’s beer has been brewed on William St since 1881. See the amber alchemy in action on 90-minute guided tours, which include a beer and cheese tasting. Alternatively, order a beer paddle ($12) and take your drink upstairs to the free on-site museum, which is a toast to brewing history, from the Boag family story to the brewery’s Helmut Newton ad campaigns.
Boag’s Brewery
Launceston