Must-see shopping in Myeong-dong & Jung-gu

  • Korea, Gyeongsangnam-do, Busan, Shinsegae Centum City, Food in Shinsegae department store - the Worlds largest shopping and entertainment center

    Shinsegae

    Myeong-dong & Jung-gu

    Wrap yourself in luxury inside the Seoul equivalent of Harrods. It’s split over two buildings, the older part based in a gorgeous 1930 colonial building…

  • Stylenanda Pink Hotel

    Myeong-dong & Jung-gu

    One of the most popular brands for affordable, young women's casual fashion, Stylenanda's flagship store is especially notable for its pink design. The…

  • Market m*

    Myeong-dong & Jung-gu

    Enjoy a free cup of coffee in the guesthouse area of Myeong-dong while browsing this upmarket version of Ikea, selling well-designed, simple wooden…

  • Primera

    Myeong-dong & Jung-gu

    The flagship store of this Korean cosmetics brand specialises in organic skin products and essential oils using germinated sprouts.

  • Åland

    Myeong-dong & Jung-gu

    Spread over three levels, this multilabel boutique mixes up vintage with new designer men's and women's fashion and homewares.

  • Joongang Building C and D

    Myeong-dong & Jung-gu

    One of the best places in Seoul for traditional crafts is the wholesale handicrafts market in the upper floors of Building C and D at Namdaemun Market,…

  • Alpha

    Myeong-dong & Jung-gu

    On the outer section of Namdaemun Market, this stationery and art supplies store is the largest in Korea and spans five floors. You'll also find toys and…

  • Bean Pole

    Myeong-dong & Jung-gu

    Best known for designing the uniforms for South Korea's 2012 Olympic team, this Korean fashion brand has several locations across the city, including this…

  • Lotte Department Store

    Myeong-dong & Jung-gu

    Retail behemoth Lotte spreads its tentacles across four buildings: the main department store, Lotte Young Plaza, Lotte Avenue and a duty-free shop. Also…

  • Samho Woojoo

    Myeong-dong & Jung-gu

    Inside Namdaemun Market, look for this shiny building with a jaw-dropping amount of fashion jewellery.

  • Migliore Mall

    Myeong-dong & Jung-gu

    Always teeming with young shoppers, this high-rise mall is packed with small fashion shops.

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