This is a 40-member cooperative that takes every aspect of carpet-making into its own hands: tending and shearing sheep; carding and spinning fluffy lambswool into yarn; and collecting plants to dye yarn rich hues. Look for a sign pointing just off the valley road around 2.5km west of Sebt Aït Bououli, below the village of Assameur.
The members also take turns minding the shop, so you’ll be buying carpets from the woman who made it, her sister or her neighbour. If you find the door closed, which is likely as the opening hours are somewhat of a suggestion, just call the director and she’ll come down from the village to open the small storeroom.
