Design your most flattering pair of jeans at this bespoke denim factory/showroom, with three levels of service. Quick, on-the-spot 'ready-to-wear' lets you choose the hem for ready-to-wear denim (women's from $200, men's from $265); 'custom' has you choose the fabric and detailing for an existing fit ($625 to $1200); and 'full bespoke' ($1800) designs your perfect pair from scratch.

You can watch the jeans being painstakingly made (it can take two to four weeks for a single pair) in a glass-enclosed workshop. Also sells ready-to-go accessories, including totes, shirts and skirts.


Lonely Planet's must-see attractions

Nearby SoHo & Chinatown attractions

2. Drawing Center

0.13 MILES

America's only nonprofit institute focused solely on drawings, the Drawing Center uses work by masters as well as unknowns to juxtapose the medium's…

3. Museum of Chinese in America

0.18 MILES

In this space designed by architect Maya Lin (designer of the famed Vietnam Memorial in Washington DC) is a multifaceted museum whose engaging permanent…

4. Artists Space

0.19 MILES

One of the first alternative spaces in New York, Artists Space made its debut in 1972 with a mission to support contemporary artists working in the visual…

5. Broken Kilometer

0.25 MILES

Occupying a cavernous ground-floor space in SoHo is this 1979 installation by the late American artist Walter De Maria. The work consists of 500 solid…

6. Donald Judd Home Studio

0.25 MILES

The former home and studio of the late American artist Donald Judd offers a fascinating glimpse into the life and artistic practices of the minimalist…

7. Italian American Museum

0.26 MILES

This humble museum offers a random mishmash of historical objects documenting early Italian life in NYC, from Sicilian marionettes to old Italian comics…

8. Mulberry Street

0.26 MILES

Named for the mulberry farms that once stood here, Mulberry St is now better known as the meat in Little Italy's sauce. It's an animated strip, packed…