New Yorkers mourned the loss of this landmark toy store (c 1862) when it closed its famed flagship on Fifth Ave in 2015 (you might remember Tom Hanks playing a giant floor keyboard there in the movie Big). It was resurrected in this new Rockefeller location in 2018, looking jazzier than ever. Even the keyboard has made a comeback upstairs.
It really is retail nirvana for kids, with giant spaceships to clamber over, magic shows, plentiful toy demonstrations, a colorful candy bar and loads of different zones stuffed with toys. Highlights include the 'pit crew' area where car fans can customize their racers, the clockwork stairwell and the neon-lit top-floor piano lounge. Expect to feel like a kid in a candy store, whether you're nine or 90.
