Local guru Ali Yavuz leads a charming team at one of Göreme's original boutique hotels, which has seen a travel industry virtually spring from beneath its stunning terraces. Exuding Anatolian inspiration at every turn, the rooms are spread over a labyrinth of stairs and balconies interconnecting two gorgeous stone houses, each with a fairy chimney protruding skyward.
With an in-house hamam, a swimming-pool deck complete with bar and hammocks, and a village-garden project offering guests a slice of the Cappadocia of old – with cooking classes and complimentary valley breakfasts – Kelebek continues to innovate. It's no wonder people leave smitten.