Medina touts work hard to lure tourists into this rug shop inside an 18th-century residence of the former beys (or pashas) of Kairouan; they'll usually tell you that there's a special cultural festival being held there for one day only. It's worth visiting for the building, which is a sumptuous showpiece of carved woodwork, marble latticework, plaster moulding and tiles.
The ONAT-accredited rugs on sale are of good quality and staff are happy to explain the various styles on offer.