Hotel Alpha

Top choice in Fribourg, Drei-Seen-Land and The Jura


There's something wonderful about this simple boutique hotel that's hard to put your finger on. The compact, modern rooms may lack air-conditioning but design smarts and incredible staff have made excellent use of the building's good bones to make it a quiet, cosy haven – with enormous pillows, muted tones and sensible pricing. Love.


Lonely Planet's must-see attractions

Nearby Fribourg, Drei-Seen-Land and The Jura attractions

1. Musée de la Bière Cardinal

0.16 MILES

Two-hour brewery tours demonstrate how water, malt and hops are turned into nine different types of Cardinal beer and include a guided tour of the Musée…

2. Fri Art

0.52 MILES

For an inspiring dose of contemporary art, head to this old red-brick seminary for some excellent temporary exhibitions. Late-night opening on Thursday…

3. Planche Supérieure

0.63 MILES

Cross Pont du Milieu and head west towards this broad, sloping square, which features the former Commanderie de St Jean, erected by the Knights of the…

4. Tilleul de Morat

0.66 MILES

Legend has it that in 1476 a messenger sprinted from Murten to Fribourg to relay the joyous news that the Swiss had defeated Charles the Bold…only to drop…

5. Hôtel de Ville

0.67 MILES

Fribourg's late-Gothic town hall dominates the heart of the Old Town. Just to the side, you'll find the 500-year-old symbol of the city, the Tilleul de…

6. Musée d’Art et d’Histoire

0.73 MILES

Fribourg’s art and history museum, with an excellent collection of late Gothic sculpture and painting, is housed in the Renaissance Hôtel Ratzé. Gothic…

8. Basilique de Notre-Dame de Fribourg

0.75 MILES

The highlight of this church is an 18th-century Crèche Napolitaine featuring 75 figurines re-enacting the nativity, annunciation and scenes from daily…