Funded by Korea’s top tobacco company, this visually striking building is home to an art-house cinema, a concert space (hosting top indie bands) and galleries that focus on experimental, fringe exhibitions. There’s also a great design shop for gifts on the ground floor. The architect, Bae Dae-yong, called his design the ‘Why Butter Building’ as the pattern of concrete across its glazed facade is said to resemble both butterfly wings and butter spread on toast.
KT&G SangsangMadang
Top choice in Seoul