An attraction that rivals the beach in popularity, Hua Hin’s two-block-long night market is full of tourists every night. There's all the standard knock-off clothes and cheap souvenirs, plus dozens of restaurant hosts waving menus in your face from the middle of the road.
For what it's worth, Lung Ja seems to be the only restaurant here that Thai visitors eat at; locals don't eat here at all. The market's off-street section in the southeast, known as Chatsila, is mostly more of the same, but does have a few shops selling actual art.