Spacious, minimalist tents come with ecofriendly, en suite sand toilets, while a Berber-carpet trail leads to shady lounging spots. Sunset camel rides (Dh300) are a must, then try sandboarding, dune meditation or a Saharan cooking class. The camp also hosts holistic and yoga retreats (see www.moroccoretreats.com), and can arrange transfers from Marrakesh with a stopover in Aït Ben Haddou (Dh1000 return per vehicle).
The extra-large tents and proximity to M'hamid – it's only 40 minutes from the main road – means that the camp is great for children.