This super-stylish desert oasis exudes understated luxury. The fabulous pisé (rammed-earth) edifice was constructed by a team from Skoura, while craftsmen from Fez executed the acres of tilework inside and the modern Moroccan decor mixes up antique furnishings, traditional details and contemporary comforts. There's a new sumptuous suite and an organic garden for farm-to-fork fare.
Massages, cooking courses and excursions can all be arranged, but guests seem reluctant to leave the palm-fringed pool. If you can't spend the night, it's certainly worth booking lunch here to sample Zagora's speciality cabbage couscous and enjoy a dip in the pool.