Wedged inside the fashion-forward Lumine Est department store (itself inside the frenetic Shinjuku Station), Berg stands still. The cramped, cult-status coffee shop still charges just ¥216 for a cup (and ¥324 for a beer). The highly recommended 'morning set' (mōningu setto), served until noon, includes coffee, hard-boiled egg, potato salad and toast. The front is covered in picture menus.
Exiting the east exit ticket gates in JR Shinjuku Station, look for the 'Food Pocket' sign off to the left.