6% Doki Doki

Harajuku & Aoyama


Tucked away on an Ura-Hara backstreet, this bubblegum-pink store sells acid-bright accessories that are part raver, part schoolgirl and, according to the shop's name, 'six percent exciting'. We wonder what more excitement would look like! Anyway, it's 100% Harajuku.


Lonely Planet's must-see attractions

Nearby Harajuku & Aoyama attractions

1. Tokyu Plaza Omotesando Harajuku

0.05 MILES

The entrance to this castle-like structure by Nakamura Hiroshi is a dizzying hall of mirrors (which makes for a great photo); there’s a roof garden on top.

2. Dior Omote-sandō

0.09 MILES

This five-storey glass building (2003) uses clever lighting and acrylic screens to pull off the effortlessly chic look of a breezy tiered skirt. Pritzker…

3. Kawaii Monster Cafe

0.11 MILES

Artist and stylist Sebastian Masuda is behind the lurid colours, surrealist installations and other-worldly outfits of this darkly cute cafe. In the…

4. Ukiyo-e Ōta Memorial Museum of Art

0.12 MILES

This small museum (where you swap your shoes for slippers) is the best place in Tokyo to see ukiyo-e. Each month it presents a seasonal, thematic…

5. Omotesandō Hills

0.12 MILES

This deceptively deep concrete mall (2003), designed by Tadao Ando, spirals around a sunken atrium. Andō’s architecture utilises materials such as…

6. Cat Street

0.14 MILES

Had enough of the Harajuku crowds? Exit, stage right, for Cat Street, a meandering car-free road with a mishmash of boutiques and a little more breathing…

7. Design Festa

0.16 MILES

Design Festa has long been a champion of Tokyo’s DIY art scene and its maze-like building is a Harajuku landmark. Inside there are dozens of small…

8. Espace Louis Vuitton Tokyo

0.21 MILES

On the top floor of Aoki Jun's Louis Vuitton boutique, this light-filled gallery hosts contemporary exhibitions backed by the luxury brand's well-endowed…