This bright, well-regarded shop specialises in inaniwa udon, a thin chewy wheat noodle that originated in Akita Prefecture in the 1600s. Locals seek out the delicacy, often served cold with various sauces, while on shopping forays around the Naka-Ichi centre. Vegetarian dishes are available; ask before ordering.
Kanbun Gonendō
Northern Honshū (Tōhoku)