In business for more than 220 years, this charming, family-run ryokan is one of a kind. With only two guest rooms, Echigo-ya provides an opportunity to experience the Japanese art of hospitality in its most undiluted form. You'll feel as though you've stepped back in time. Some Japanese-language ability will help make the most of your stay. Book well ahead. Cash only.
Echigo-ya
Top choice in Central Honshū