The Premiata shop exterior.

©Stephanie Ong/Lonely Planet

Premiata

Milan


On trend as ever, Premiata's flagship store is designed by Vincenzo de Cotiis. The contemporary interiors provide a backdrop for this historic Marche footwear brand, which now produces the most fabulous sneakers imaginable. Sequins, feathers, beading, weaving and digital printing result in some of the most artful footwear you’re likely to hoof around in.