Etro

Home-grown talent Gimmo Etro founded his fashion brand in 1968 and it's still run by the family. Contrary to the usual Milanese penchant for minimalism, Etro celebrates colour and pattern, offering checked blazers and ankle-length shearling coats that reverse to printed fabrics. The signature paisley print also appears on everything from scarves and ties to handbags and home furnishings.