Brioni shop entrance

©Stephanie Ong/Lonely Planet

Brioni

Milan


Founded in Rome in 1945, Brioni has been synonymous with luxury since the get-go. Its name comes from the beautiful Brijuni Islands in Croatia, a favoured destination of the European jetset. This three-floor flagship store is decked out in Eramosa marble, bronze, shiny travertine and plate glass, with in-house tailors offering bespoke services using painstaking, hand-crafted techniques.