SBU

Centro Storico


The flagship store of hip clothing label SBU, aka Strategic Business Unit, occupies a 19th-century workshop, complete with cast-iron columns and wooden racks. It's best known for its jeans, superbly cut from top-end Japanese denim, but you can also pick up casual shirts, jackets, hats, sweaters and T-shirts.


Lonely Planet's must-see attractions

Nearby Centro Storico attractions

1. Pasquino

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2. Museo di Roma

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3. Palazzo Pamphilj

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4. Basilica di San Lorenzo in Damaso

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5. Museo Barracco di Scultura Antica

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This little-known museum, one of the few in Rome that's free to enter, boasts a small but interesting collection of early Mediterranean art. Exhibits…

6. Fontana del Moro

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7. Via del Governo Vecchio

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Striking off west from Piazza Pasquino, Via del Governo Vecchio is an atmospheric cobbled lane full of boutiques, lively restaurants and vintage clothes…

8. Palazzo della Cancelleria

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One of Rome's most imposing Renaissance buildings, this huge palazzo was built for Cardinal Raffaele Riario between 1483 and 1513. It was later acquired…