La Bottega di Brunella

Positano


This shop is one of the reasons local women always look so effortlessly chic. It's one of just a handful of boutiques where the clothes are designed and made in Positano (most boutiques import their stock, despite the sometimes deceptive labelling). The garments here are made from pure linen and silk; the colours are earthy shades of cream, ochre, brown and yellow.

There are two other branches in town, including a smaller boutique opposite Palazzo Murat.