Cue a fanfare of trumpets. Even by Positano standards, the Franca is high-class: an operatic mix of stylish white minimalism with a few regal touches thrown in (pillars, arches and striking art). Rooms have Italian marble bathrooms and Jacuzzi bathtubs, plus there’s a spa (of course!) along with lavish breakfasts, and spectacular terraces.
The rooftop pool with views over the steeply-stacked town feels like it’s halfway to heaven.