Don’t be put off by the gaudy yellow display: this historic shop stocks some of the island’s best limoncello. In fact, it was here that the drink was first concocted (or at least that is the claim). Apparently, the grandmother of current owner Massimo made the tot as an after-dinner treat for the guests in her small guesthouse.
Nowadays, the shop produces some 70,000 bottles each year, as well as lemon and orange chocolates (recommended), lemon marmalade and lemon honey. It also sells a tasty lemon sorbet (€2.50), which is 2% alcohol.