Eight years after being founded by designer Bethlehem Tilahun Alemu to help talented artisans in her neighbourhood, soleRebels Footwear's shoes are made using locally sourced natural fibres, hand-made fabric and, for soles, old car and truck tyres. Staff are paid up to four times the average wage in Ethiopia and is one of Ethiopia’s best-known companies internationally.
It is the world’s first shoe company to have been certified by the World Fair Trade Organization (WFTO).