Taking a commendable stand against tacky souvenirs, We Built This City sells locally themed merchandise that the recipient might actually want – most of which Londoners would happily put in their own homes, too. Gorgeous framed prints line the walls and celebrate London's neighbourhoods and the city's creativity. Check the website for its latest pop-up address.
We Built This City
The West End
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Lonely Planet's must-see attractions
0.32 MILES
At Soho’s northern end, this leafy square is the area’s back garden. It was laid out in 1681, and originally named King’s Square; a statue of Charles II…
Nearby The West End attractions
0.32 MILES
At Soho’s northern end, this leafy square is the area’s back garden. It was laid out in 1681, and originally named King’s Square; a statue of Charles II…