The exterior of We Built This City

We Built This City

The West End


Taking a commendable stand against tacky souvenirs, We Built This City sells locally themed merchandise that the recipient might actually want – most of which Londoners would happily put in their own homes, too. Gorgeous framed prints line the walls and celebrate London's neighbourhoods and the city's creativity. Check the website for its latest pop-up address.


Lonely Planet's must-see attractions

Nearby The West End attractions

1. Regent Street

0.09 MILES

The handsome border dividing the trainer-clad clubbers of Soho from the Gucci-heeled hedge-fund managers of Mayfair, Regent St was designed by John Nash…

2. Photographers’ Gallery

0.19 MILES

With six galleries over five floors, an excellent cafe and a shop brimming with prints and photography books, the Photographers’ Gallery is London's…

3. St George's Hanover Square

0.21 MILES

Built in 1724 as one of 50 churches projected by Queen Anne's Act of 1710, St George's has hosted more than a few society weddings over the years; among…

4. Eros Statue

0.23 MILES

At the centre of Piccadilly Circus stands the famous statue (Alfred Gilbert, 1893) called Eros but actually modelled on Anteros, his twin brother. To add…

5. Piccadilly Circus

0.24 MILES

Architect John Nash had originally designed Regent St and Piccadilly in the 1820s to be the two most elegant streets in London but, restrained by city…

6. St James’s Piccadilly

0.26 MILES

The only church (1684) Christopher Wren built from scratch and one of a handful established on a new site (most of the other London churches are…

7. Faraday Museum

0.26 MILES

Housed for the most part in the basement of the Royal Institution of Great Britain, this low-key and neon-lit museum is a tranquil escape from the bustle…

8. Royal Academy of Arts

0.27 MILES

Britain’s oldest society devoted to fine arts was founded in 1768 and moved here to Burlington House a century later. For its 250th birthday in 2018, the…