Everything at zany W has been designed to within an inch of its life – from the disco balls spelling out the floor numbers to the curved walls and furniture, to the cartoon cushions and the desk-cum-double-sink at the guest room entrance. The bold, retro red-and-gold themed decor is camp, but the 192-room W is more sophisticated than that.
There's a great in-house spa called Away and the fabulous Revolve Bar overlooking Leicester Sq and boasting the world's largest disco ball. `Normal gets you nowhere', the neon sign above tells us.
