Hard Rock Hotel

The West End


Let the inner guitarist in you strum loud and free in this hotel refashioned from the landmark Cumberland that is 100% dedicated to rock and roll. Part of the eponymous bar/restaurant/shop chain, the 900-room hotel has a hangar-sized lobby crammed with rock artefacts – including Freddy Mercury's piano, a Jimi Hendrix guitar, a frock worn by Taylor Swift and Madonna's jacket.

And the guitar for that inner guitarist? They're available to borrow – complete with headsets, of course.


Lonely Planet's must-see attractions

Nearby The West End attractions

1. Marble Arch

0.03 MILES

Designed by John Nash in 1828, this huge white arch was moved here next to Speaker's Corner from its original spot in front of Buckingham Palace in 1851…

2. Tyburn Tree Memorial Plaque

0.06 MILES

A plaque on the traffic island at Marble Arch indicates the spot where the infamous Tyburn Tree, a three-legged gallows, once stood. An estimated 50,000…

3. Speakers’ Corner

0.09 MILES

Frequented by Karl Marx, Vladimir Lenin, George Orwell and William Morris, Speakers' Corner in the northeastern corner of Hyde Park is traditionally the…

4. Tyburn Convent

0.2 MILES

A convent was established here in 1903, near the site of the Tyburn Tree gallows, and a closed order of Benedictine sisters still forms a community here…

5. Wallace Collection

0.36 MILES

Arguably London’s finest smaller gallery, the Wallace Collection is an enthralling glimpse into 18th-century aristocratic life. The sumptuously restored…

6. Hyde Park

0.43 MILES

One of London’s best parks, Hyde Park spreads itself over 142 hectares of neat gardens, wild expanses of overgrown grass and glorious trees. As well as…

7. Handel & Hendrix in London

0.56 MILES

George Frederick Handel lived in this 18th-century Mayfair building for 36 years until his death in 1759. This is where he composed some of his finest…

8. Holocaust Memorial Garden

0.64 MILES

This simple marker of stones in a grove of birch trees, a short distance east of the Serpentine in Hyde Park, is a quiet commemoration of those who died…