Bruno Pieters offers designer fashion that's 100% transparent – not like the Emperor's New Clothes, but with respect to cost breakdown and responsible sourcing of primary materials. Much of the clothing is 'vegan', avoiding all animal products.
During 2018, in an astonishingly honourable if self-defeating move for a clothing seller, the shop announced that it was going on a 'Fashion Fast', to push people into reusing clothing more often.