In tune with the 'live like a local' zeitgeist, you can now stay in the home of a fictional Viennese friend in one of five super-stylish apartments, decorated with a mishmash of design pieces and flea-market finds. They're scattered across the city, from the Innere Stadt's backstreets to student-hub Alsergrund.
Each apartment has been designed with a razor-sharp eye for detail to reflect a specific persona. For instance, Beat, the music freak, has hip white-walled digs complete with a disco ball and record player. Or you could opt to stay in the gracefully Art Nouveau abode of Marie Therese, the classical music enthusiast, or the travel-themed apartment of Bella, the flight attendant. Perhaps the most stunning is Romy, the art historian, whose chandeliered apartment is filled with antiques and etchings.