When reception has a rack of shirts for sale and a beer tap it's not a standard hotel. Rooms are striking, with distressed walls, quirky features and numerous designer objects; they go from cosy 'nooks' to spacious lofts and suites. You are right in the thick of it here with a great cafe and cinema in the very same building.
They've gone to a lot of trouble throughout, with quality linen, distinctive art sourced from a gallery, terrazzo tiles, minibars stocked with gourmet produce and even some wooden bathtubs. You can attend classes at the rooftop gym for free.